Five Techniques to Draw In Additional Traffic to Your Law Firm's Blawg

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Lawyers frequently inform me that despite the fact that they put out the hard work to craft and manage a blog, they find it challenging to draw in more followers. I have constructed a checklist of five hints that with just a little work, will help to give extra visibility to your blog.

1. Distribute your blawg to applicable web directories. Although this might appear to be obvious, I am stunned at how many lawyers forget to take this step. Posting your firm’s blog to directories can help to supply individuals searching for your blog material the opportunity to come across it. Here is a listing of a few legal blog directories to get you started: Blawg, Technorati, MyBlogLog, and ABA Blawg Directory. There are numerous directories to consider. Simply do a search for “Legal Blog Directories” and begin submitting.

2. Take advantage of Twitter to share your blog posts. The nice thing about Twitter is that like-minded folks can find one another and discuss ideas and articles around the web. You could use a program, like twitterfeed, to immediately tweet your articles as you publish them to your site.

3. LinkedIn Groups and Facebook. Sharing your content and thoughts with fellow lawyers and group members through LinkedIn and Facebook is a terrific means to gain additional exposure. Start out by subscribing to appropriate LinkedIn groups such as Legal Blogging, Lawyer Marketing Group, Legal Marketing, and any others that may be more practice specific. Share your articles with the groups. If you write useful posts, people will come to read and subscribe.

4. Comment on various other legal blawgs. The very dynamic of blogging lends itself to communicating and conversation. Carve out some time to browse other interesting blog articles and remark on these, discussing your ideas. DO NOT SPAM. The idea of this exercise is to engage yourself in the blogging community and participate in the conversation, not spam others.

5. Make use of social bookmark sites to submit your most effective posts. Posting a great article to websites such as Digg, Stumbleupon, Reddit, and Delicious can generate visitors to your blog. If individuals like the articles you have written, they will “vote” for it. This will bring new eyeballs to your blawg.