Whether it’s for assistance with their personal injury legal concerns or suggestions about estate planning matters, individuals are using Google to seek out local lawyers. When individuals start searching for local businesses inside their area, they have an inclination to perform numerous searches. Some may seek out a set of attorneys and then search for specified information about each. For instance, they may seek to establish which law office features experience handling legal concerns like theirs.
Last month, Google launched Place Search, the latest type of localized search result which displays data around local places.
These brand new results are designated with red-colored pins, and contain related details as well as hyperlinks from all around the internet. Currently, local legal services searchers are able to access location and contact data directly from the Google results page. Additionally, individuals can easily see location details collected through many different other resources on this page.
From the above example, people can see that this lawyer serves injury patients, and they can click on yelp.com, to read reviews. Before this new update, a similar search might return links with details about this attorney in several areas of the Google results page. Today details are grouped conveniently so that it is easier to digest as well as compare.
Through Place Search, Google is dynamically relating websites from all over the internet using their related real-world locations.
Simply speaking, local search marketing strategies are much more essential than they were before. Law Firms who have concentrated on traditional search engine optimization strategies, and overlooked their local presence, could find themselves in lower positions than they formerly held. However, law firms that payed attention to both traditional and local search strategies will likely appreciate significantly improved search engine presence for local queries.
As part of our continuing commitment to provide the most up-to-date information on lawyer web strategy, we are offering U.S. law firms a FREE Local Legal Web Audit. Let us show you the main strategies necessary to remain competitive after Google’s Place Search update.
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